Our Resources

Learn

The Learn section is NOW’s education hub. It gathers clear, evidence-based information about PFAS, microplastics, bisphenols, textile coatings, and gear-related pollutants in one place, so outdoor users can understand what actually matters and how to make better choices.

Recent Resources & Blogs

Our Research Statement

Mike McClellan

President and Executive Director

Why I Started ‘NOW’

I spent years watching the outdoor industry talk about sustainability while doing very little to prove it. Most decisions were driven by marketing, not environmental impact. The gear we use to enjoy the outdoors is saturated with PFAS and forever chemicals—but nobody’s independently verifying what brands claim. So I decided to do something about it.

Mike McClellan

President and Executive Director

Schedule a Talk

For groups that want direct, interactive education, you can bring NOW into your shop, resort, brand team, or community organization.