The NOW Flagship Wax Campaign is a multi-brand, multi-resort effort to help skiers and riders transition away from fluorinated waxes and into verified PFAS-free options. The campaign brings together wax manufacturers, shops, resorts, and the public through on-snow demos, education, and direct access to safer products.
The Wax Campaign is built around on-snow events and shop collaborations:
• NOW and wax brand reps share booths at ski hills.
• Riders receive education on PFAS and safer wax chemistry.
• Consumers can try PFAS-free wax products through demos or samples.
• Shops and resorts receive materials for staff training and customer guidance.
At a Wax Campaign event, riders can:
• Learn what PFAS are and why they matter
• See how PFAS-free wax performs in real conditions
• Get simple temperature and condition recommendations
• Take home samples or purchase safer wax options
• Ask questions directly to brand reps and NOW educators
• Wax brands offering PFAS-free formulations
• Ski and snowboard shops
• Resorts interested in cleaner snowmelt and guest education
• Athletes and ambassadors aligned with cleaner-gear performance
Resorts and shops that participate gain:
• A turnkey environmental activation that engages guests
• Support in transitioning tuning rooms to PFAS-free options
• Educational materials for staff and customers
• Recognition as early adopters of cleaner wax practices
Resorts, shops, or brands interested in hosting or joining the Wax Campaign can reach out below. NOW will work with you to design an event that fits your terrain, schedule, and audience.