NOW runs focused campaigns that target the highest-impact sources of contamination from outdoor recreation. Rather than trying to solve everything at once, we design specific, practical efforts that help riders, shops, resorts, and brands take action in ways that fit real-world conditions.
Notice Our Waters is a long-term Colorado watershed monitoring initiative focused on increasing awareness, transparency, and understanding of the environmental conditions affecting the waterways that support our communities, wildlife, and outdoor recreation.
NOW’s Winter Campaign brings brands, consumers, and resorts together to promote PFAS‑free and chemical free adoption. Through on‑snow demos, shop engagement, education booths, and rider outreach, the campaign helps skiers and riders upgrade gear performance while reducing PFAS contamination.
NOW’s Winter Campaign brings brands, consumers, and resorts together to promote PFAS‑free and chemical free adoption. Through on‑snow demos, shop engagement, education booths, and rider outreach, the campaign helps skiers and riders upgrade gear performance while reducing PFAS contamination.
NOW’s Winter Campaign brings brands, consumers, and resorts together to promote PFAS‑free and chemical free adoption. Through on‑snow demos, shop engagement, education booths, and rider outreach, the campaign helps skiers and riders upgrade gear performance while reducing PFAS contamination.
NOW’s Winter Campaign brings brands, consumers, and resorts together to promote PFAS‑free and chemical free adoption. Through on‑snow demos, shop engagement, education booths, and rider outreach, the campaign helps skiers and riders upgrade gear performance while reducing PFAS contamination.