NOW empowers outdoor communities, brands, shops, and consumers with science‑backed education, transparent information about gear pollutants, and programs designed to reduce PFAS, microplastics, and chemical contamination in wilderness and outdoor environments.
NOW is dedicated to reducing chemical pollution from our favorite outdoor recreation.
We focus on PFAS, microplastics, textile coatings, and gear‑related contaminants that move from our wilderness into snowpack, streams, rivers, and watershed systems.
Camping
Outerwear
Skiing / Snowboarding
Water Sports
Hunting Gear
Fishing
Outdoor gear sheds PFAS, microplastics,
and chemical residues directly into watersheds.
When our gear interacts directly with the
environment, contaminants enter creeks, rivers,
reservoirs, snowpack and drinking water systems.
Notice Our Waters is a long-term Colorado watershed monitoring initiative focused on increasing awareness, transparency, and understanding of the environmental conditions affecting the waterways that support our communities, wildlife, and outdoor recreation.